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Insights for Small Business Owners
Practical advice on websites, marketing, and getting found online. No jargon, no fluff.
Do Plumbers Actually Need a Website in 2026?
Short answer: yes. But not for the reasons most marketing agencies will tell you. We looked at what actually drives calls for local service businesses.
Your Facebook Page Is Not a Website (And Why That Matters)
A Facebook business page costs nothing and reaches people. So why bother with a website? Because you don't own your Facebook page. Meta does.
What Makes a Landing Page Convert? We Tested 50 Templates.
After building 180+ templates across 20 industries, we've seen clear patterns. The difference between a page that gets calls and one that doesn't comes down to five things.
The Real Cost of a Small Business Website in 2026
Wix is $17/mo. Squarespace is $16/mo. A freelancer wants $3,000 upfront. We break down what you actually get at each price point and who each option is for.
Local SEO in 2026: What Actually Moves the Needle
Forget keyword density and meta tags. For local businesses, three things matter: Google Business Profile, reviews, and a website that loads fast. Here's what to focus on first.
The Only Website Checklist a Dental Practice Needs
Most dental websites are terrible. Stock photos of smiling models, walls of text nobody reads, and a contact form buried three clicks deep. Here's what patients actually look for.